Apple has laid to rest months of speculation by unveiling not one but two models of iPhone 6 - one larger than the other, but both significantly bigger than the existing device.
The company also launch the long-awaited Apple Watch, a wrist-mounted smart device that works in conjunction with the phone.
The iPhone 6 is just 6.9mm deep, making it the slimmest handset Apple has ever made. Its bigger brother, which will be called the iPhone 6 Plus, is 2mm thicker.
The new models look indistinguishable from the leaked photos and videos published widely in the past few weeks.
Here's what we know so far about the iPhone 6:
- It will come in two screen sizes, 4.7 inches for the iPhone 6 and 5.5 inches for the iPhone 6 Plus. That compares with the four-inch screen of the iPhone 5S.
- The frame of the iPhone 6 will be 6.9mm thick, and the iPhone 6 Plus 7.1mm thick.
- The design is a departure from recent models, with rounded sides replacing the sharp-edged, flat-sided iPhone 5S.
- The iPhone 6 screen resolution will be 1,334x750 pixels, which Apple describes as Retina HD; the iPhone 6 Plus will feature a full HD resolution of 1,920x1,080 pixels
- The screen will be protected by ion-strengthened glass (but not the much-discussed sapphire crystal)
- The iPhone 6 has improved camera specs, with an eight megapixel sensor, a new focusing system and slow-motion video at 240 frames per second. The iPhone 6 Plus also has optical image stabilisation.
- The larger screen on the Plus model will allow multi-tasking, allowing the user to see an email inbox and message at the same time, for example. The app dock can also be moved to the side of the screen, instead of the bottom.
- As expected, the handsets will come a Health app that will integrate with Nike's fitness app
- They will also include a built-in barometer.
- Both iPhones will be available in Kenya after the month of September 2014.
7.20pm: Tim Cook returns to the stage to walk us through the next revelation of the evening, the Apple Watch.
6.55pm: Apple confirms that it will be introducing a payments system that will work in 220,000 locations around the world including, naturally, Apple Stores. The system works in partnership with American Express, Mastercard and Visa, and allows users to pay for goods by holding the iPhone 6 against a reader, as if it were a contactless payment card. Transactions are authorised using the phone's fingerprint reader. "Cashiers don't see your name, your card number or your security code," Forbes reports.
6.30pm: In a flurry of superlatives, the Apple demonstrator says the iPhone 6 will be larger, thinner and faster than its predecessor. But the promise on battery life - that it will be equal or better - dashes hopes of a big leap forward on that front.
6.15pm: The Daily Telegraph reports that "these phones are thinner than anything Apple has ever made: 6.9 mm"