Essar Telecom Kenya (YU)

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Essar Telecom Kenya Limited (ETKL) is a unit of India based Essar Group. ETKL launched a mobile service network under the brand “yu” in November 2008 in Kenya. We have built the best network using the latest equipment ensuring clarity and reliability.

Our tariff offer is not only simple but the lowest in the market, ensuring that communication is also affordable to the people at the bottom of the pyramid.

With a focus on being the best sales & distribution company in Kenya, we have continued to work diligently towards claiming our place in the mobile telephony market by successfully unveiling exciting packages targeting various market segments.

In this new wave of technology, we have learnt that we cannot do everything ourselves and therefore have formed various key partnerships. We believe in creating enduring relationships with our business associates. This has seen us forming coalitions with companies that are experts in their fields in order to ensure excellent service delivery.

Our service offering includes Voice, SMS, Mobile Data, Mobile Money Transfer (yuCash), Electronic Mobile top-up (Eneza), Caller Ring Back Tones (Dunda), MMS and International dialing with much more in the pipeline.

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They were so cheap yet poor quality of service, no wonder they sold out their business

What do you like or dislike in this enterprise...Review it here: 
Airtel Kenya seems to be following this direction too. fighting Safaricom is not an easy business

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